One person. You work with me, start to finish.

I’ve been building software since I was twelve, when I taught myself to code by making little games. That turned into years as a self-taught developer building all of it — websites, full applications, the front and the back. I learned by shipping things and watching them break.

I also spent a long stretch in the marketing world: SEO, ads, helping small businesses get found and win customers. That part matters more than it sounds. It means I’ve sat across from a lot of owners who were busy, a little skeptical, and tired of being sold things they didn’t understand. I learned to talk plainly, and to care about whether something actually helped a real business rather than whether it looked clever.

Now I do the same thing with AI. The technology is genuinely useful, and most of it is being sold badly — overpromised, oversubscribed, and left half-working. My job is the opposite: find the few places it will really help you, build those, and make sure they keep running after I’m gone.

Plenty of what I do has no AI in it at all — a custom tool, a small program, a clunky process made less painful. I’m a developer first, and AI is one tool on the bench. When it does fit, I use it to build faster and keep your costs down — while being honest that it speeds up some of the work and barely touches the rest. Anyone telling you AI makes all software cheap and instant is selling something.

There’s a name for how I work. At the big AI companies, the engineers who go and sit inside a customer’s business to build the real thing — instead of mailing over advice — are called “forward deployed.” That’s what I do, for the kind of business that could never get one of those people on the phone.

What you get working with me