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Google Ranking Factors For Dummies
By user | Uncategorized
There are two main qualifications google evaluates to decide which web page deserves that #1 position for that coveted search term that will grow your business like crazy.
No matter how great of a website you create about white elephants, you will never reach the the #1 spot for “personal injury attorney Los Angeles”.
You likely won't even hit the 1 millionth spot for that search term.
Now that might seem totally obvious to you, but it’s supposed to be.
Hey Rob - Could you please stop wasting my time on the obvious?. I'm very busy!
But let’s say you are a lawyer who mentions that you specialize in helping people hurt in car accidents, but you never mention the word personal injury, or injury at all.
Now we start to get into murky waters.
Sometimes google knows that words / phrases are synonyms for each other, and sometimes they don’t.
Your SEO consultant better be working to make sure all your pages are relevant.
Ok I got it, I am an personal injury attorney, so I need to make sure I contain the words "personal", "injury" and "attorney" in order to attract my customers
Not so fast. Although "personal injury attorney nyc" might be the most often searched query, there are many other related queries people enter into google that are more specific, and if you actually added up the amount of searches (volume) for each of those queries you'd see they add up to more than your #1 search phrase. So make sure you don't leave out the little guys!
So how do I find out all these queries my clients are searching for?
I made that super simple for you.
So I now have a list of keywords and I just need to make a page for each one and just repeat the keyword over and over and over right?
No no no! Google is not one of the largest and most profitable companies in the world by being that easily fooled. In the early days many search engines were easily fooled by these tactics. Now you are likely going to get penalized if you try a manipulation tactic as obvious as this on the almighty Google.
When search engines started the first determined whether a webpage deserved the #1 position for a search query based on how many times that page contained those search terms.
Remember any websites from back in the day that would have hundreds of keywords at the bottom of the page? Sometimes they would even be in white text and a white background
Google came along and recognized that ranking websites based off of how many times they used a keyword just encouraged websites to repeat their keywords over and over and over. And they wanted better results for their users.
So they came up with a system of ranking websites based off a factor they they couldn't control themselves (or at least google believed they couldn't).
Curious and want to read more?
I won't bore you with everything, but that cat and mouse game has been going on for a long time and likely will continue going on for longer
Your content here...
I still see many (most) businesses, both large and small ranking based off of trying to take advantage of loopholes in google's ranking system.
And for some w